The Cannabist Company Holdings Inc. has expanded its dreamt brand to the Massachusetts, New Jersey and Virginia markets, with additional markets and products set to roll out later this spring. 

The dreamt brand debuted in the Maryland market last December. With the expansion into these new markets, dreamt is launching amid Sleep Awareness Month, a time dedicated to emphasizing the importance of quality rest. To mark the occasion, the company is bringing dreamt-focused educational pop-ups to its retail stores and wholesale partners, offering exclusive deals and discounts to help more consumers understand the benefits of better sleep. Throughout the month at the company’s dispensaries, customers can take advantage of Sleepy Saturdays with special promotions and earn double loyalty points on dreamt purchases.

“We’re excited to bring dreamt to additional markets, offering a sleep-oriented product to our patients and customers,” said Erick Rodriguez, vice president of national retail experience, The Cannabist Company. “It’s been awesome hearing from those who are already enjoying its transformative benefits. dreamt’s expansion and popularity is a testament to its innovation in one of the most in-demand product categories, focused on people getting the rest they need to feel and perform at their best.”

The dreamt brand features a 5:2:1 ratio of THC, CBD and CBN that helps users rest easily, while a blend of natural ingredients enhances relaxation. Valerian root is a widely used relaxation aid. GABA, a naturally occurring amino acid, may induce a calming effect, preparing the brain for rest. Additionally, dreamt’s proprietary terpene blend — featuring limonene, myrcene and linalool —works synergistically to support relaxation. The formulation for dreamt may vary depending on state regulations.

dreamt is now available as a 5 mg gummy sold in a 20-pack at the company’s dispensaries in Maryland, Massachusetts, New Jersey and Virginia. In the Massachusetts market, a tincture featuring 30 doses is also available and will launch in other markets this spring.