Nowadays has launched limited-edition THC-infused lemonade, available in multi-serve bottle and ready-to-drink 12-oz. can formats.

"We're excited to debut our Lemonade flavor as the ultimate summer beverage for a lifted experience," said Justin Tidwell, CEO & founder of Nowadays. "This launch represents our mission to redefine the future of drinking, combining the timeless appeal of a classic flavor with a bold, innovative twist to delight existing brand fans and new consumers alike."

This launch marks the brand's third limited-edition spirit offering and its first flavor expansion for canned cocktails since they were introduced in August 2024. Given the success of the previous limited-time offerings — Cranberry and Cherry — Nowadays increased production for its latest release and is offering two formats for the first time.

In addition to expanding its portfolio of THC beverages, Nowadays is also expanding its reach with activations at events such as F1 Miami and through a multifaceted partnership with Palm Tree Crew.

Featuring 5 mg THC per serving, Nowadays Lemonade is available for direct-to-consumer purchase on trynowadays.com with shipping to 40-plus states. It will also roll out in select retail locations nationwide. The bottled spirit is priced at $68.99 for 750 ml, while the 12-oz. canned cocktails are priced at $34 for a six-pack.