Tilray Introduces 10 mg Options Under Fizzy Jane’s, Happy Flower Brands
Beverages join original 5 mg hemp THC offerings.
Tilray Brands, Inc. says it is building on the momentum of its hemp-derived delta-9-THC beverage portfolio with extensions of its Fizzy Jane’s and Happy Flower brands.
Fizzy Jane’s, the sparkling seltzer line that debuted this spring in Georgia, North Carolina and South Carolina, is now available in a 10 mg hemp-derived THC format. With 15 calories or fewer per can, Fizzy Jane’s seltzers come in three flavors: Vanilla, Blood Orange and Lemon Lime. The new 10 mg beverages join the original 5 mg lineup and are available online and in retail markets across 10 states.
Happy Flower, Tilray’s first hemp THC beverage brand, launched last fall with 5 mg canned cocktails. The brand is now introducing its “Super Bloom” Collection — 10 mg varieties of its signature flavors: Margarita, Strawberry Daiquiri and Peach Bellini.
To make sampling easier, Happy Flower is also rolling out 6-ct. variety packs in both 5 mg and 10 mg formats, featuring two cans of each flavor. Happy Flower is available online and in select retailers, including Total Wine & More and ABC Fine Wine & Spirits.
“As the THC beverage space continues to evolve, consumers are seeking variety, not just in flavor, but in experience,” said Sam Garfinkel, SVP of commercial operations & strategy at Tilray. “With Fizzy Jane’s and Happy Flower, we’re meeting consumers where they are, whether they’re entering the category or looking for an enhanced experience. These new formats are crafted for summer moments, social connection, and the growing demand for hemp-derived delta-9-THC options.”
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