Snoop Dogg, in collaboration with Death Row Records and his beverage company Iconic Tonics, has expanded his hemp-infused beverage lines, "Do It Fluid" and "Doggy Spritz," into New Jersey, Georgia and Tennessee 

This rollout spotlights cities and states that have helped shape American music and culture. While Atlanta and Nashville remain vibrant centers of musical innovation, New Jersey’s impact on hip-hop and popular culture, plus its proximity to New York City, makes it a natural next step for the brand. 

Snoop Dogg's connection to all three states adds a layer of authenticity to the launch. In New Jersey, home to hip-hop icons like Queen Latifah, Lauren Hill and Naughty by Nature, Snoop has shared the stage with Jersey legends, including frequent collaborations with Redman and Method Man. Atlanta has previously recognized Snoop's contributions to music, including his feature on Jermaine Dupri's "Welcome to Atlanta (Coast 2 Coast Remix)." Nashville has recently seen Snoop Dogg embrace its evolving music scene with collaborations with country artists and surprise local performances.

"Jersey, Georgia and Tennessee — each of these places has shown me love and helped shape culture, from hip-hop to soul to country,” Snoop Dogg said. “I’ve rocked with artists from all three, been inspired by the sounds, and now I’m bringing my energy there with Do It Fluid and Doggy Spritz. Good music, good people, and now, good drinks.”

Iconic Tonics has partnered with three beverage distributors, including Best Brands Inc. in Tennessee, Savannah Distributing Company in Georgia, and Allied Beverage Group in New Jersey.  

“Expanding into New Jersey, Georgia and Tennessee allows us to tap into mature hemp markets with deep cultural roots,” said Iconic Tonics CEO Evan Eneman. “These states have shaped music and lifestyle, and with Snoop’s influence and warm reception from retailers due to his category recognition and affinity, we're excited to bring 'Do It Fluid' and 'Doggy Spritz' to consumers ready for this next evolution.”