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Cannabis

HighBridge Premium Brings Hemp Beverages to Wisconsin

Company partners with GALA Ventures.

HighBridge Premium beverages

Image courtesy of HighBridge Premium.

April 17, 2025

HighBridge Premium has entered into an exclusive agreement with GALA Ventures to distribute HighBridge products to select retailers throughout Wisconsin.

Motivated by the shifting landscape of cannabis legalization in the state, GALA Ventures has positioned itself as a leading distributor of THC products. Badger Liquor Co., Inc. serves as an independent third-party service to GALA Ventures, LLC.

HighBridge Premium is in its fifth year of making low-dose, hemp-derived delta-9-THC beverages. A multistate organization with a growing national footprint, HighBridge offers three types of alcohol-free faux Beers, each with its own flavor profile and dosage: 

  • eeZee daze replicates a light beer and has 5 mg THC
  • Alpine Rush is a craft-style beverage with 8 mg THC
  • Neblina del Pacifico follows the tradition of a Mexican lager and has 10 mg THC and 2 mg CBD

HighBridge Premium’s ReFrsh brings a different approach to conventional seltzers and is available in two flavors: Cucumber-Mint and Watermelon-Basil. With its co-branding partner, Belushi's Farm, HighBridge Premium has introduced a suite of Magical Ice TeaZ reflecting Jim Belushi’s Chicago and blues roots.

"Our shared commitment to quality, education and commercial integrity makes GALA the perfect distribution partner,” said James Hunter, founder and CEO of HighBridge.

KEYWORDS: Beer hemp & hemp-derived products seltzer

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