ROHA Group Expands Natural Color Portfolio with Tebracc Acquisition
Strategic move strengthens ROHA’s annatto sourcing and global supply of natural pigment solutions
ROHA Group, a global leader in food color solutions, announced the acquisition of Tebracc, one of Brazil’s leading natural color manufacturers with deep expertise in annatto extraction and processing.
This acquisition reinforces ROHA’s long-term commitment to customers by securing a robust supply chain while expanding the company’s global natural colors capabilities.
With consumer and industry focus shifting toward natural, plant-based solutions, Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments. The acquisition provides:
- Backward integration and raw material security for annatto and other key pigments
- Increased production capacity in Brazil, a pivotal region for natural color sourcing
- Stronger, diversified natural color offerings for food, beverage, nutraceutical, and petfood brands worldwide
The move marks another milestone in ROHA’s proactive investment strategy to expand capabilities in response to customer needs. Together, ROHA and Tebracc are positioned to deliver reliable, sustainable, and future-ready natural color solutions.
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