Wyld to Acquire Grön
Grön will continue to operate with its own brand identity.
Wyld is acquiring Grön, bringing together two cannabis edibles companies with shared roots, standards and a long-term vision for category leadership.
Both companies were founded in Oregon and remain headquartered in the state, sharing deep roots in the market that helped shape the cannabis edible category. The transaction is expected to go into effect in the first quarter of 2026, subject to regulatory approvals.
Designed to strengthen both brands, the acquisition provides Grön with additional resources to reach more consumers across several markets that Wyld is currently operating in while allowing Grön’s core business to continue operating and growing. Rather than changing what already works, the acquisition strengthens the infrastructure behind both brands.
“This acquisition is about scaling a brand that’s already winning,” says Aaron Morris, founder and CEO of Wyld. “Grön has built exceptional products and a deeply trusted brand. Our goal is to support its continued growth by pairing Grön’s creativity and innovation with Wyld’s infrastructure, reach and operational strength — without compromising what makes Grön special.”
Grön, together with Wyld and Good Tide, now span the full spectrum of how consumers enjoy cannabis edibles — from real fruit gummies with bold candy flavors to chocolates, and rosin-based offerings. Each brand remains authentic to its own identity while collectively offering retailers and consumers more ways to meet diverse preferences and occasions. There are no plans to change products, formulations or brand identities, and no plans to introduce co-branded or “a Wyld company” packaging. Grön will continue to operate as Grön.
“Grön was built with purpose from day one, rooted in quality, creativity and a deep respect for the people who choose our products,” says Christine Apple, founder and CEO of Grön. “Joining forces with Wyld allows us to thoughtfully scale what we do best while staying true to who we are. We share the same values, the same standards and the same commitment to making exceptional edibles, and together we’re expanding our ability to bring that experience to more consumers without losing our roots.”
Following the acquisition, the combined scale strengthens supply reliability, improves execution and supports continued innovation across markets. Wyld is currently available across 16 U.S. states and Canada, and found in approximately 7,500 retail locations throughout the regulated cannabis market. Grön currently has 75 products available across 9 U.S. states and Canada and available in close to 4,500 retail locations.
The combined organization will include approximately 1,400 employees, with roughly 1,100 team members at Wyld and 300 at Grön. Grön will continue to be brand-led, with its existing team guiding brand strategy, product innovation and creative direction.
The deal between Grön and Wyld was facilitated by their trusted legal teams: Wyld was represented by Joseph Bailey of Perkins Coie, and Grön was represented by Bryan Meltzer and Anan Kahari of Feuerstein Kulick.
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