Roxberry Brings Kids Soda to Walmart
Better-for-you brand becomes first kids beverage in Modern Soda aisle
Roxberry, A better-for-you soda for kids, is expanding nationally, becoming the first-ever kids’ beverage to enter Walmart’s Modern Soda aisle. Roxberry is now available at 2,200 Walmart stores, making it easier than ever for families to find a drink kids love and parents feel good about saying “yes” to.
Roxberry was created to solve a growing gap in the beverage aisle. While Modern Soda has transformed how adults shop for beverages themselves, kids have largely been left out. Modern Soda reintroduced soda to adults who had walked away from it, offering better ingredients, less sugar, and less guilt. But as the category evolved, kids were left behind.
In a survey of 4,000 Modern Soda shoppers, nearly 60% said they are actively looking for a kid-friendly option when shopping the category, and 78% said they would purchase Roxberry incrementally if it were available in the Modern Soda set. Walmart’s scale and reach make it possible for Roxberry to meet that unmet need at an everyday, family-friendly price point.
Designed specifically with kids in mind, Roxberry comes in 7.5oz cans that are easy for little hands to hold and just the right amount of carbonation — light, bubbly and refreshing. Each ready-to-drink can is made with real fruits and vegetables, contains just 5g of sugar, and made without the artificial flavors, sweeteners, or dyes in many drinks today. Built on a coconut water base, Roxberry delivers hydration.
Roxberry is currently available in four-packs of three playful fruity flavors: Pink Lava Strawberry Lemonade, Ocean Potion Fruit Punch and Galaxy Gulp Citrus, packaged in recyclable aluminum cans as a thoughtful alternative to single-use plastics common in kids’ beverages.
With its Walmart expansion, Roxberry continues to carve out a new space as the first Modern Soda made just for kids—bringing fun, flavor, and peace of mind to families nationwide.
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