Mars Names Lauren Larsen Chief Customer Officer
CPG sales veteran joins Mars Food & Nutrition North America leadership team
Mars, Incorporated, makers of iconic brands including Ben's Original, M&M'S and PEDIGREE, announced that CPG industry veteran Lauren Larsen has joined the company as chief customer officer for Mars Food & Nutrition, North America.
"We're excited to welcome Lauren to the Food & Nutrition North America Leadership Team," said Dave Dusangh, regional president, Mars Food & Nutrition, North America. "Her ability to build high-performing sales organizations and drive commercial excellence will help accelerate growth across our portfolio, strengthen trusted customer partnerships, and deliver against the shared goals we hold with our retail partners around quality, value, and long-term growth, while reinforcing the principles that make Mars a great place to work."
Larsen brings 18 years of extensive CPG sales, category management, and commercial strategy experience across multiple leading consumer brands and companies, including Procter & Gamble and Glanbia. Throughout her career, she has spearheaded sales strategies and category growth initiatives, building high-performing teams and driving market penetration across retail channels and consumer segments in competitive markets.
In her new role as chief customer officer, Larsen will lead sales strategies to drive growth and market penetration across the US for the rice and ready meal categories. She will oversee sales plans for Ben's Original, Seeds of Change, and Tasty Bite, as well as other strategic initiatives to maximize value creation and drive commercial excellence across the business.
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