Hain Celestial Group announced that it has reached a definitive agreement to sell its North American Snacks business, including Garden Veggie Snacks, Terra chips and Garden of Eatin' snacks, to Snackruptors Inc., a Canadian, family-owned snacks manufacturer, for $115 million in cash.

This transaction will allow Hain Celestial to move forward with a simplified portfolio in North America focused on core categories and markets with stronger margin and cash flow profiles to drive growth.

Hain Celestial's North America snacks portfolio represented 22% of the company's net sales in fiscal 2025 – and 38% of the North America segment net sales – with negligible EBITDA contribution over the last 12 months. The financial profile of the remaining portfolio in North America is meaningfully stronger, delivering EBITDA margins in the low double digits, underpinned by gross margins above 30%.

Going forward, the company’s flagship categories across North America will include tea, yogurt and baby/kids, along with its meal preparation platforms. Hain’s brands in North America include Celestial Seasonings teas, The Greek Gods yogurt, Earth's Best Organic baby and kids foods and Spectrum Organic culinary oils.

The transaction is expected to close by Feb. 28, 2026, subject to customary closing conditions. 

Goldman Sachs & Co. LLC is serving as financial advisor to Hain Celestial and Cravath, Swaine & Moore LLP is serving as legal counsel.