The NPD Group is finding that the growth of the U.S. Hispanic population combined with their adherence to dining traditions is beginning to influence national consumption patterns.
A new report claims that the makers of sugar-laden drinks such as sodas, sports drinks, energy drinks and fruit drinks take direct aim at children, particularly black and Hispanic kids, in their marketing campaigns.
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The Hispanic market is segmented by factors that span from generational to preferential to native country differences. These characteristics affect food choices, from seasoning systems to fruits, legumes and grains.
Spending on ethnic foods continues to surge, even in the midst of a down economy. The future of the market looks strong, as manufacturers and restaurants capitalize on consumersí increased interest and willingness to experiment.