International Food Information Council Foundation finds that 10% of older Americans have ordered from a meal-kit delivery service
July 30, 2018
“While the overall number of Americans over 50 who grocery-shop online is relatively low, the findings can help us forecast future trends as technology use becomes even more common among older adults and other age groups,” said Alexandra Lewin-Zwerdling, Vice President of Research and Partnerships at the IFIC Foundation.
The growth in click-and-collect and speedy delivery options have expanded the appeal of online shopping
June 20, 2018
In early 2017 NPD reported that 6% of US consumers shopped online for groceries and now up to 16%, or over 52 million people, shop online, using either delivery or click-and-collect. The convenience of online grocery shopping has trumped some of the concerns consumers previously had about shopping online for groceries, such as higher costs, fees, or waiting for delivery. And, like shopping online for other consumer goods, online grocery shoppers take an omnichannel approach and still shop at brick-and-mortar grocers.
Millions plan to increase their virtual shopping over next six months
February 2, 2017
According to the NPD report, 20 million consumers who are current, lapsed, or new to online grocery shopping plan to increase their virtual shopping for foods and beverages over the next six months.