A majority of adults in the U.S. consume alcohol, and these drinkers, on average, have four beverages per week, with beer the preferred choice, according to an annual Gallup survey.
Leading producers from the beer, wine and spirits sectors have launched a comprehensive initiative to strengthen independent advertising self-regulatory schemes for alcohol beverage marketing.
Flavored vodkas are by no means a new concept; citrus- and berry-flavored options have been around for years, and 2011 saw a number of new and unusual flavors enter the fray.