Each bite contains mixed berry flavors with purple, orange and yellow star-shaped pieces topped with green and purple flecks
August 15, 2022
Hop on your broomsticks and grab your spoons because this fall, fans can celebrate the Sanderson Sisters at breakfast with Kellogg’s® Disney Hocus Pocus 2 cereal.
Demand for both health and indulgence signal opportunity to product developlers
October 28, 2020
Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast dollar has intensified considerably over the past decade or so.
Cereal is among the favored sugary comforts for many quarantined Americans
June 24, 2020
Americans desire food indulgence, and despite health concerns, some consumers don't mind if sugar is a part of indulgent consumption. Due to the impact of COVID-19, consumers stockpiled food, and many turned to familiar, comforting (and sugary) foods.