New priorities are coming into focus for consumers, like eating foods in their pure form
January 4, 2016
What we eat and drink each year might not change as quickly as the mobile phones we carry in our pockets, but food and beverage marketers should not take this as a license to rest on their laurels.
Americans consider artificial ingredients in consumer packaged goods to be less healthy, preferring brands that use natural substitutes
October 27, 2015
A new national consumer poll released by Instantly™ found that artificial ingredients in food products are a top concern for Americans and many do not trust large companies to produce all-natural alternatives.
Group aims to create transparent and objective criteria for use of the term 'natural'
October 10, 2014
The newly formed trade organization, Organic & Natural Health Association (Organic & Natural) hosted a panel discussion to advance an urgent conversation around defining "natural" at Supply Side West in Las Vegas on Tues., Oct. 7.
When looking at the rest of the world, the absence of additives and preservatives and low/no/reduced sugar drives the beverage category (whereas the U.S. market is driven more by natural claims). While there are some differences in which claims are more prevalent depending on region of the world, this focus on healthfulness truly is global.