Articles Tagged with ''kroger''

Kroger Study Reveals How Shoppers Try New

Research shows routine dominates grocery buying despite openness to innovation

February 20, 2026

New research from Kroger Precision Marketing finds that while shoppers say they’re open to innovation, most stick to familiar habits. Flavor updates, strong in-store visibility and meaningful discounts play an outsized role in convincing consumers to try something new.

Kroger Expands Simple Truth Protein Line

Retailer adds 24 new affordable, protein-forward products across cereal, snacks, dairy and beverages

Prepared Foods Editorial Staff

February 9, 2026

Kroger is growing its Simple Truth Protein portfolio with 24 new items, bringing the line to more than 110 offerings. The expansion underscores rising demand for affordable, clean-label protein formats designed for everyday wellness and performance.

PREDICTIONS 2025

Predicting Top Five Food Trends of 2025

Kroger revealed its best guesses for emerging trends, customer behaviors and anticipated popular items for the year ahead

Prepared Foods Editorial Staff

November 5, 2024

The trend predictions are developed by Kroger's industry-leading team of food experts including Our Brands' product developers, chefs, buyers, culinary specialists and Kroger's retail data science arm, 84.51º, for a well-rounded projection of what customers will be buzzing about for the upcoming year.

Kroger, Lindsay Goldberg Announce Strategic Partnership to Form PearlRock Partners

New platform will invest in and foster growth for innovative consumer brands

May 15, 2019

To help emerging consumer brands reach new customers and grow their business, the new platform will leverage Kroger’s merchandising capabilities and predictive analytics along with Lindsay Goldberg’s deep consumer expertise and nearly 20-year track record of investing in and supporting family-owned and founder-led companies.

Kroger, Home Chef Announce Retail Rollout

New in-store meal kits to rotate weekly at Kroger retail locations

October 10, 2018

The in-store meal kits will include Home Chef's fresh, pre-portioned ingredients and recipes that are easy to prepare.

Kroger, Home Chef Team Up

Merger between Home Chef and Kroger to redefine the grocery customer experience, accelerate meal kit market growth

May 24, 2018

Home Chef features approachable meals that fit every taste preference and easy-to-follow recipes for every experience level.

The Kroger Co. Introduces Restaurant Concept

Kitchen 1883 is a new American comfort food restaurant to open in October

September 18, 2017

The Kroger Co.'s Culinary Development team announced a new restaurant concept, Kitchen 1883, which offers a fresh take on new American comfort food.

Beyond Meat Expands Distribution

The expansion into Kroger marks a more than tripled distribution growth of The Beyond Burger within two months

August 15, 2017

Tapping into a growing consumer trend that has attracted the attention and support of meat industry titans like Tyson Foods, who own a 5% stake in Beyond Meat, the expansion into Kroger marks a more than tripled distribution growth of The Beyond Burger within two months’ time and reflects an increased demand for plant-based protein among mainstream consumers.

Kroger Low-Calorie, High-Protein Ice Cream

New to the Our Brands portfolio is Simple Truth Low Cow Lite Ice Cream, which is low calorie and high in protein

July 27, 2017

The foods in Our Brands, such as Kroger, Private Selection, Simple Truth, Simple Truth Organic and HemisFares, are specifically designed and rigorously tested

Hilary’s Makes Distribution Gains

Hilary’s expands dressings and vinaigrettes to select Kroger stores

June 20, 2017

Hilary’s, a creator of convenient and culinary foods made from real ingredients and free-from common allergens, announced that several flavors of its contemporary organic dressing portfolio, including Ranch Chia Dressing, Apple Fennel Dressing, Chili-Lime Vinaigrette and Beet Vinaigrette, are now available at 950 Kroger locations nationwide.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.