Kroger, Home Chef Announce Retail Rollout
New in-store meal kits to rotate weekly at Kroger retail locations
The Kroger Co. and Home Chef launched weekly rotating in-store meal kits at Kroger Family of Stores in select locations. In addition, the company will roll out a limited market test of the new Home Chef Express product, a quick-cook meal kit ready to eat in about 15 minutes. Kroger and Home Chef are bringing even more variety and convenience to customers with the launch of these new in-store offerings, providing customers with an on-demand solution for tonight's dinner.
Home Chef's meal kits will first be available at select locations in Illinois (Mariano's), Kentucky, Michigan, Ohio, and Wisconsin (Pick 'n Save and Metro Market). Kroger anticipates rolling out Home Chef meal kits to additional markets in 2019. Each week, there will be four Home Chef meal kit options available in participating store locations. The same recipes will also be available to customers through homechef.com, where shoppers will find even more weekly variety.
"We are excited to introduce Home Chef's new retail meal kits to our store customers," said Robert Clark, Kroger's senior vice president of merchandising. "Offering a rotating menu of recipes is one more way we are providing our customers with innovative culinary experiences and choices. The Home Chef meal kits will redefine the way customers shop for, prep, and cook their meals."
"We've built a strong business helping people plan their meals in advance. We also know there are customers who want the convenience of a Home Chef meal, without having to plan ahead," said Pat Vihtelic, Home Chef's founder and CEO. "We're excited to take this first step in revolutionizing mealtime by bringing Home Chef's signature variety and great-tasting meals directly to Kroger customers. We are also looking forward to introducing our new line of Home Chef Express meal kits that address a major customer need—faster meals."
The in-store meal kits will include Home Chef's fresh, pre-portioned ingredients and recipes that are easy to prepare.