Sensient Color’s new Pure-S Naturals help manufacturers overcome flavor off-notes and create vivid natural color shades
December 1, 2014
Sensient Colors, a division of Sensient Technologies, has introduced a new line of natural colors under the Pure-S™ brand. These innovative new natural colorants open up the possibility of employing some of the most vibrant botanical shades nature has to offer.
Consumer acceptance of food colorants has shifted as attention to coloring ingredients increases. For this reason, there has been a growing demand for colorants in foods and beverages to be “natural.” The legal definitions of what is natural when it comes to color have been a source of confusion for consumers and manufacturers alike.