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Home » Authors » William A. Roberts, Jr.

William A. Roberts, Jr.

Billy Roberts

William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

Articles

ARTICLES

Market Trends: Pops at the Top

William A. Roberts, Jr.
November 23, 2003
Beverages added flavors and sales, while convenience proved a key determinant in some of the year's successes. Which products posted the best results, and why?
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Defining Dairy

William A. Roberts, Jr.
November 23, 2003
More fortification appeared in the dairy aisles. Milk alternatives continued to offer dairy's benefits. Hershey's line of milks and shakes received approval for shelf-stability.
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Battling Beverages

William A. Roberts, Jr.
November 23, 2003
Soft drinks diversified. What happened to all the FABs? Overall, new beverage introductions ran the flavor gamut.
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Market Trends: Lost in the Translation

William A. Roberts, Jr.
November 22, 2003
Translating a foodservice item into a grocery shelf product requires the ability to deliver a product meeting the “gold standard” set in the restaurant. Initially, the brand name may draw consumers, but if the item does not provide the sensory experience found in the original restaurant, those sales are unlikely to grow.
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Market Trends: Soup Lines

William A. Roberts, Jr.
November 21, 2003
The goal of most product manufacturers is market penetration, but what can be done when the product is in almost every home? In the case of soups, companies have turned to innovative packaging, new ingredients and increased convenience.
Read More

2001 New Products Conference: Take a Chance

William A. Roberts, Jr.
November 21, 2003
The New Products Conference boasted attendees and products from around the globe, all gathered to examine the qualities essential to new product success.
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A Taste of Honey

William A. Roberts, Jr.
November 21, 2003
Recent studies show honey's wide range of uses has gone unexplored, and food developers may be missing the boat when it comes to honey's potential.
Read More

R&D Initiatives are Signs of the Times

William A. Roberts, Jr.
November 21, 2003
Developers focus on value-added foods that are organic, convenient and ethnically oriented.
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Meeting Multiple Challenges

William A. Roberts, Jr.
November 21, 2003
Products focused on kids, convenience and healthiness topped this year's list.
Read More

Editorial Views: Sit Tight, 2002 on a Page!

William A. Roberts, Jr.
November 21, 2003
Ah, January. The rush of Santa and Christmas, Hanukkah and New Year's preparations are finally gone, and it's time for editors to recap the memorable events of the past year.
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View All Articles by William A. Roberts, Jr.
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