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Home » Authors » William A. Roberts, Jr.

Articles by William A. Roberts, Jr.

vanilla chex mix, gluten free cereal

Free and Clear

Consumers turn to allergen-free foods with increasing frequency, and for reasons beyond allergies, as some believe a gluten-free diet can help them manage weight and is a healthier option.
William A. Roberts, Jr.
February 17, 2014
No Comments
In the summer of 2013, the U.S. FDA published a new regulation defining “gluten free” for voluntary food labeling.
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Smoky moonshine jar

Adult Beverages Embrace Sweet Side

Alcoholic beverages lure consumers with a host of flavors, some previously unseen in this category, all part of efforts to attract those looking for an adventurous take on the traditional tipple.
William A. Roberts, Jr.
January 22, 2014
No Comments
Consumer interest in sweeter flavors continues to grow, and alcoholic beverage makers are adjusting their offerings to meet those expectations
Read More
Campbells latin soups

Learning Latin

With consumers expecting new flavors that broaden their culinary horizons, many manufacturers need only look south, though admittedly fairly far south -- to the spicy and sweet cuisines of Latin America and the Caribbean.
William A. Roberts, Jr.
November 20, 2013
No Comments
Clearly, Latin and Caribbean cuisine is not solely tailored for U.S. Hispanics.
Read More
stuffed shrimp
2013 SPIRIT OF INNOVATION AWARDS | RETAIL & FOODSERVICE WINNERS

2013 Spirit of Innovation Awards

This year’s Spirit of Innovation Award winners include an allergen-free vegetarian muffin, dirty rice, a bacon-wrapped and cream cheese-stuffed shrimp, and a uniquely sourced organic water.
William A. Roberts, Jr.
October 15, 2013
No Comments
Prepared Foods and award sponsor Ventura Foods honor the teamwork that has led to innovative food and beverage launches during the past year.
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ApplePear GoGo Squeez

Fruit Flavors Find Favor

Fruit can contribute a health halo with healthful benefits, particularly superfruits; add more “local” appeal; and/or give new products a more premium positioning.
William A. Roberts, Jr.
October 15, 2013
No Comments
Fruit can add a distinctive, consumer-pleasing flavor to a host of products, but fruits are capable of so much more. They can add a healthful benefit and serve to provide products with a healthy halo.
Read More
Billy Roberts Feature

Lead, Follow or Get out of the Way

William A. Roberts, Jr.
October 15, 2013
No Comments
The headline is attributed to a range of individuals, from Patton to Thomas Paine, but it came to mind recently when the FDA (some would say finally) reached a decision about the standard for gluten-free in foods and beverages.
Read More
Velveeta skillets

The Meal Deal

Consumer expectations for meals differ, even if the prepared meal purchase frequency is consistent across age demographics.
William A. Roberts, Jr.
September 19, 2013
No Comments
Make no mistake, when the subject is meals, the chief competition for manufacturers is the restaurant.
Read More
sun cups choclate

Natural Selection

The 2013 edition of Natural Products Expo West saw record numbers of attendees and visitors, but the real news was the varied assortment of new, cutting-edge foods and beverages.
William A. Roberts, Jr.
September 19, 2013
No Comments
This year’s Natural Products Expo West registered record numbers of both attendees and exhibitors.
Read More
coca cola can

Just Weight

In the process of meeting consumer expectations, manufacturers turn to a host of options to increase satiety and the healthy reputation of their offerings.
William A. Roberts, Jr.
July 24, 2013
No Comments
An obesity crisis has brought with it a variety of health concerns and conditions, but consumers are increasingly aware of the role of weight management in preventing or circumventing these wellness hurdles.
Read More
William Robert, Jr.

sIFTing Through the Sands

Prepared Foods and E-dition have a range of new features for visitors to explore at www.PreparedFoods.com.
William A. Roberts, Jr.
June 12, 2013
No Comments
This month marks the first of Prepared Foods’ issues on display at the IFT 2013 Annual Meeting & Expo.
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July 28, 2022

It’s Only Natural! Natural, Organic Food, Beverage Options Continue to Grow with Clean Label Appeal

Consumer surveys conducted by Innova Market Insights during the past two years demonstrate a range of perceptions regarding natural and organic. In the 2020 Innova Health & Nutrition Survey, consumers most associated the concept of “clean” labeling/eating with natural and organic ingredients, as well as no additives/preservatives.

August 9, 2022

Prepared Foods' 20th Annual Spirit of Innovation Awards

They’ve made new products—now join us as they make history!  Prepared Foods’ 20th annual SOI program will honor six food and beverage companies for new products demonstrating excellence in consumer insights, R&D teamwork, cross-functional execution and overall innovation.

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Favorite Products: May 2022

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