Lauren Swann, MS, RD, LDN, is president of Concept Nutrition Inc. (Bensalem, Penn.) a consulting service specializing in food labeling, marketing communications and cultural foodways. 215-639-1203; www.FoodFactsWork.com
Consumers, likely confused by the notion of whole grains, are benefitting from new FDA guidance on the subject. For manufacturers seeking to boost whole-grain content in the wake of that knowledge, several factors must be considered.