Each generation dictates the characteristics that help define their particular group. In fact, one research organization has bestowed the nickname “True Gen” onto Gen Z, due to their passion for authenticity.

Technomic data shows that 24.9% of foodservice operators menu plant-based protein with predictions of 27.7% in two years’ time, by Q3 2021. Datassential research shows 22% of consumers “embrace” a flexitarian diet, consuming meat some of the time, but mixing it up with more plant-based options. Even more, a glance at one menu item, vegetarian burgers, shows demand increasing 29% between 2014 and 2018 (NPD Group).