The 95% Iceberg: How the Non-conscious Mind Drives Purchase Decisions and Determines Brand Loyalty
Understanding the importance of context is the critical foundation for selling to the non-conscious
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Dr. A. K. Pradeep
Dr. Pradeep is a leading international business consultant and entrepreneur, having launched a series of successful firms across a number of categories. Most recently, he is the founder and CEO of MachineVantage, an advanced high technology enterprise specializing in the application of artificial intelligence and machine learning for innovation in product development and marketing. Dr. Pradeep co-authored the new book, “AI For Marketing And Product Innovation”, which Amazon named the “#1 New Release in Business Management.”
Earlier he founded and was the CEO of Smilables, a computer wearables company designed to revolutionize baby brain development over the critical first two years of life.
Dr. Pradeep also created and served as the CEO of NeuroFocus, which ranks as the world leader in the consumer neuroscience field, with numerous patents for its breakthrough technologies. Following the acquisition of NeuroFocus by Nielsen, Dr. Pradeep served as Chief Provocateur of Nielsen.
He was the founder and Managing Partner of Meridian Consulting LLC, a privately held firm specializing in governance consulting and customizing and applying GE best practices to multiple industry sectors. Prior to that he founded BoardVantage, which provides web-based corporate governance platforms for corporate boards of directors. The company was subsequently acquired by NASDAQ.
At the outset of his career Dr. Pradeep was a scientist at GE Corporate Research and Development where he worked extensively with various global businesses, including medical technologies, satellite navigation systems, and other classified technologies.
Dr. Pradeep’s professional honors include the Great Minds Award from the Advertising Research Foundation, the organization’s top prize which recognizes “an individual who brings excellence to advertising research in the category of research innovation.” He was also named “Person of the Year” by the USA India Business Summit for his “impressive innovations and achievements in the field of neuromarketing.” Dr. Pradeep has been featured in major media outlets including ABC World News, CNN, The Economist, The New York Times, and many more.
Dr. Pradeep holds over 70 U.S. and international patents and has been published in a range of scientific journals. He is a frequent keynote speaker and panelist at domestic and international business conferences on issues of corporate strategy and marketing. His book “The Buying Brain: Secrets for Selling to the Subconscious Mind” is a best seller published in multiple languages that offers an in-depth explanation of how the latest advances in neuroscience are impacting brands, products, packaging, in-store marketing, advertising, and entertainment content on a global basis. He is also the author of “Governance Beyond Sarbanes Oxley – Five Easy Pieces”, a guidebook for board members and senior corporate executives.
Dr. Pradeep earned his Ph.D. in Engineering from the University of California at Berkeley.
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