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Home » Authors » Samantha Des Jardins

Samantha Des Jardins

Samantha Des Jardins is a content marketing manager at Datassential. Datassential is the food and beverage industry’s trusted insights and intelligence partner, helping brands make smarter decisions since 2001. With the launch of Datassential One, the company unified its most powerful tools — from menu trends and consumer insights to sales intelligence and social listening — into a single platform.

Articles

ARTICLES

Tacos with unique sauce

Signature Sauces Drive Menu Innovation in 2025

Datassential data shows sauces are key to differentiation and loyalty
Samantha Des Jardins
February 5, 2026

Datassential’s latest sauces, condiments and dressings report shows growing consumer demand for signature flavors that create emotional connection and repeat visits. With fewer than half of operators offering a signature sauce, the category presents a major opportunity for menu differentiation and retail crossover.


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PREDICTIONS 2025

What’s Next in Beer, Wine, and Spirits? Key Trends Redefining the Alcoholic Beverage Landscape for 2025

Datassential identifies top alcoholic beverage trends impacting the category in the coming year
Samantha Des Jardins
November 15, 2024

This new report identifies key consumer insights across 134 trends in the alcoholic beverage industry, spanning beer, cider, wine, cocktails, seltzer, and spirits. It highlights "10 Mega Trends to Know," including alcohol-free options, global flavor influences, health-driven "better-for-you" beverages, emerging sensory experiences, and sustainability's growing impact on producers.


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Identifying the On-Trend ‘Sweet Spot’ in Desserts?

Foodservice expert Datassential suggests it’s a balance of what’s bold and familiar
Samantha Des Jardins
January 14, 2022

 Datassential research shows that more than half of all consumers consider the flavor of a dessert as one of their top three factors when ordering a dessert away from home. 


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