Lisa Thorsten

Ready to start making your new product? If you’ve passed your initial formulation hurdles, you’re ready to think about where to sell the item, an initial volume and how the food will be safely processed and packaged. Possibilities include a home kitchen, a commercial kitchen or co-manufacturing plant, just to name a few.

You might be starting from scratch in a kitchen, or perhaps you already have a recipe you like. Either way, now is the time to think forward. You’re going to be choosing the ingredients and packaging you need to meet consumer expectations, support the statements and claims you want to make, and match way you expect to manufacture it.    

You have a great tasting food you want to commercialize. What claims can you make? One of the first things on your to-do list should be to define a few basics: Who will buy your food? What’s important to them when it comes to your food category?