Taste is the bottom-line in food product development. However, the bottom-line is also the bottom-line in food product development. How can there be two bottom-lines? I'll tell you: because there is actually only one, and it's the financial bottom-line. It just happens to be true.

You are charged with making great-tasting products that come together within a budget, and that budget keeps shrinking. Do it for less! Do it for less! One day, you each will have to pull off an actual magic trick in order to introduce a new product. It will have to come into this world out of thin air.

Until then, allow me, Malcolm Lowe, to bring you closer to achieving your development goals by delivering essential and provocative ideas all under the canopy of cost reduction. Off to development magic! Poof!


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