Competition is spiraling up, business growth stagnating, consumer segments and their spending patterns polarizing, channels being reshaped amid violent market changes.

How to create a best-selling product in a saturated market? How to tap into new growth channels? What are the brands that have achieved high growth in an uncertain environment doing right? What do brands that are first to go overseas and achieve success do?

Under the theme "Unbox the Future", the Food & Beverage lnnovation Forum 2024 (FBIF2024) and FBlF Food Innovation Expo will take place 25-27 June 2024 in the National Convention and Exhibition Centre (Shanghai).

FBIF2024 is expected to have 200+ topics (Agenda), 270+ speakers, 150+ VIP guests for the Channel Gala Dinner, 900+ exhibitors, 7400+ industry guests attending the conference, and draw participation from over 47,000 attendees.

Food and Beverage Innovation Forum (FBIF) has become one of the most influential food-industry events in the Asia-Pacific region. FBIF, founded in 2014 by Simba Events, is dedicated to sharing global successful business cases and concepts and technologies that are endowed with innovative concepts and thus help the industry leaders gain insights about future trends and promote the development of food and beverage industry. FBIF has been held successfully for 8 times, and it has attracted quite a few global top 100 enterprises of food and beverage industry.