When it comes to sweeteners, food and beverage formulators can find consumer acceptance through a strategically nuanced ingredient vetting process. According to the 2026 Whole Foods Market trend report, consumers today are looking for foods and beverages that satisfy their sweet tooth, but they’re taking “mindful” approach toward sugar intake. A key variable is understanding which target consumer demographics and product areas dictate a more “natural” approach toward sugar reduction, as well as areas more tolerant of artificial sweeteners.

During this exclusive Prepared Foods webinar, Jaime Reeves, Ph.D., Chief Technology Officer,  Mattson, and Kantha Shelke, Ph.D., CFS, Principal, Corvus Blue LLC, will unlock key insights into formulation strategies for reducing sugar, including a look at the industry’s latest market advancements and new ingredient options.

Webinar registrants will hear about the latest:

• Sugar reduction market topics and trends
• New product examples involving low- and no-sugar products
• Sugar reduction strategies in formulation
• New and emerging natural sweetener ingredient options for 2026 and beyond

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