Provide comprehensive knowledge in the fields of energy & sports drink and functional water, ready-to-drink (RTD) tea and coffee, fruit drink, yogurt drink and smoothies

Increase understanding of the health benefits of functional beverages, as well as related research being done across different countries, universities, and industries

Orient new product formulators, beverage scientists, chemical engineers, and students to processing and products

Review new technologies, developments and applications in nutraceuticals and functional beverages industries

Establish network of academia and industry experts