Birch Benders introduced a line of keto-friendly and organic cake and brownie mixes, as well as two keto-friendly frostings.

Profile Food Ingredients (PFI) introduces its latest product line for traditional and non-traditional frozen dessert applications. Many vegan and keto products in the frozen dessert market tend to have issues providing the stability, consistency of texture, and mouthfeel—when compared to traditional dairy frozen desserts. 

Scotty's Everyday keto baking mixes are an answer to the stay-at-home movement, which has resulted in the return of home baking: those who are ambitious enough are trying their hand at making fresh baked loaves of bread from scratch.

Z Natural Foods introduced Mocha Mushroom Whey Protein, which can help grow biceps, fuel workouts, and repair sore muscles. The new whey protein contains ancient eastern mushrooms and a mocha flavor packed with antioxidants.

New Kellogg’s Special K® Keto-Friendly Snack Bars are available in two flavors, Chocolate Almond Fudge and Peanut Butter Fudge. With 1g of sugar and 2g net carbs, the bars are a snack choice throughout the day.

Catalina Crunch® announced the expansion of its line of Keto-Friendly Sandwich Cookies. Inspired by classic favorites, the cookies are now available in four decadent varieties, with Vanilla Creme, Peanut Butter, and Chocolate Mint joining the original Chocolate Vanilla.

Kashi, a pioneer in natural foods, launched Kashi GO Keto-Friendly Cereal — the brand's first keto-friendly offering. Made with 12g of plant-based protein and one gram of sugar, consumers can enjoy the delicious grain-free cereals without guilt.

In addition to the look back at the trending grocery purchases of 2020, Kroger unveiled its top seven food trend predictions for 2021, thoughtfully curated by its culinary experiences team and Our Brands product developers, chefs and innovators.

GoodSam Foods, a brand on a mission and an ally for small farms, launches a chocolate line, available exclusively at Thrive Market online. Featuring chocolate bars, chocolate chips and chocolate coated nuts, consumers are now able to indulge in a sweet treat that features taste, health and sustainability.