Pure Leaf Launches Sparkling Mental Focus Tea Line
New real brewed iced teas combine black tea caffeine and L-theanine to support focus and attention
Pure Leaf introduced Pure Leaf Mental Focus, the brand's first line of sparkling, real brewed iced teas, made with naturally occurring caffeine from black tea and added L-theanine, to help support attention and focus.
In a world full of notifications, texts and endless to-dos, it has become increasingly difficult to focus on the projects that matter – a reason why more than 80% of Americans say they're looking for ways to unplug and take a break from the digital world*. To introduce Pure Leaf Mental Focus, Pure Leaf is teaming up with two-time Olympic gymnast Jordan Chiles and digital wellness tool Brick to highlight the importance of finding focus when it's needed most.
Pure Leaf Mental Focus Key Features
- Product: New Pure Leaf Mental Focus, real brewed sparkling iced teas made with naturally occurring caffeine from black tea and added L-theanine (an amino acid found in tea leaves)
- Benefit: Formulated to help support attention and focus amid everyday distractions
- Flavors: Peach; Raspberry
- Nutrition: 69mg caffeine; 0g sugar; 0 calories (12 fl oz can)
- Availability: Nationwide including all major retailers, convenience stores, gas stations and online
Jordan Chiles knows what it takes to stay focused while juggling elite training, gymnastics competitions, school, and touring. Her ability to stay locked in under pressure reflects the mindset required to keep pace with a demanding schedule. Anchored by a consistent pre-competition routine that includes unplugging and meditating, Chiles prioritizes getting into the right headspace for whatever challenge comes next, big or small. Pure Leaf Mental Focus iced teas complement that routine, helping support focus throughout her day, from schoolwork to training to her daily to-do list.
*Source: Talker Research, 2026
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