Since 2003, the U.S. Highbush Blueberry Council (USHBC) has conducted periodic nationwide consumer usage and attitude studies on blueberries. Since 2013, findings show that blueberries are the number one preferred berry, with a 700% increase in blueberry consumption since 2001.

his is the eighth consecutive year that the company—known for its industry-leading consumer insights and trend forecasting capabilities—has cast its vote for the hottest food and beverage flavor.

SRG was awarded the USHBC account following a comprehensive review process that attracted many high-profile agencies around the country and was narrowed to a final group of four. The decision to hire SRG was made by the council’s Promotion Committee, a group of blueberry growers and marketers.  

With the strong consumer push toward more protein and less refined sugar in our diets, fruits and nuts are experiencing a culinary renaissance.

From snacks to meals, bar formulations increasingly are popular among all segments of the population. Pardon the play on words but one way to raise the bar is to use blueberries, which add premium value and nutritional appeal.

The popularity of fruit as inclusions, or as foundations for beverages and desserts and flavorings, always has remained high

Flies fed blueberry extract lived up to 15% longer than those who followed a standard diet.

Crafted with 70% organic ingredients, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate deliver a gluten-free snack.

According to a new study, one way women can reduce their risk of a heart attack is to eat blueberries and strawberries.

Blueberries may help shorten the body’s recovery time after physical exertion.