When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.

While several factors have been driving interest in plant-based analogs of meat, poultry, seafood, and dairy, the phenomenal explosion in such options that the market is experiencing today came from a perfect convergence of two indispensable factors, technology and demand.

Made from a proprietary blend of organic mushrooms and time-tested adaptogenic herbs, Rritual's easy-to-mix elixirs are formulated to blend into your daily wellness routine and will be available in three different formulas including Reishi, Chaga and Lion's Mane.

Four Sigmatic, a US-based wellness company, continues to expand its Plant-Based Protein line with the launch of a new flavor: Sweet Vanilla.

PLT Health Solutions, Inc. announced that Earthlight® Whole Food Vitamin D has received Novel Foods Approval in the EU, paving the way for this unique dietary ingredient to be used in food and beverages produced and sold in Europe. 

Om Mushroom Superfood, a producer of USA-grown, USDA Certified Organic, whole food functional mushroom powders, announced the hiring of Eric Fetty, a CPG operations and supply chain veteran, as the company's new vp of operations.

Teeccino herbal coffees and teas contain high quality, non-GMO, organic ingredients and prebiotics, without any artificial flavors, preservatives, chemicals or stimulants. The product aims to meet the needs of those who want rich, bold flavor without the effects of caffeine and acidity.        

PLT Health Solutions, Inc. announced that Earthlight® Whole Food Vitamin D has received approval of its Food Additive Petition from the USFood & Drug Administration, paving the way for this unique dietary ingredient to be used in food and beverages produced and sold in the United States.