Each gummy contains a blend of Chaga, Turkey Tail, Cordyceps, Lion’s Mane, Reishi, and Maitake to support mental clarity, immune support, energy, and cellular health

Prepared Foods showcases new retail packaged natural, organic foods and beverages.

Developed by industry-leading doctors and scientists, First Person optimizes neurochemistry by stimulating the production of specific neurotransmitters in the brain tied to three main functions: focus, mood, and sleep. 

The pandemic has exacerbated the level of stress a consumer faces on a day-to-day basis and their attention to emotional wellbeing and stress support have accelerated in  the  ever-changing COVID era. As a result, many people are turning to vitamins and supplements to support their mental health. As such, vitamins & supplements saw 43% year over year growth on Amazon.

In addition to containing 10 live and active probiotic cultures plus heart-healthy beta-glucans, the new product line features a variety of functional mushrooms and adaptogens, and will be offered in three unique flavor combinations.

Sales of natural and organic products, including food and beverage, supplements, household, and personal care categories, are on track to surpass $300 billion by 2023 and $400 billion by 2030.

"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO.

Monterey Mushrooms will soon launch organic full spectrum and Mycelium Plus mushroom powders for use as ingredients by food and supplement manufacturers. This nutraceutical product line is an extension of Monterey Mushrooms’ all-natural Just Mushrooms® Vitamin D2 powder line, which it’s produced for more than 10 years.

As consumers continue to recognize the important place of digestive health in immunity and cognitive and emotional health, their appetite for food formulations that offer gastrointestinal benefits grows. As better-for-you food and beverage formulators strive to stay up to date on new ingredients in the pipeline, it’s worth a brief look at a few key ingredients expected to trend in the coming year and beyond.

Four Sigmatic Functional Creamers transform an ordinary cup of coffee into an extraordinary functional beverage by combining creamy coconut and real vanilla or real cacao with MCT Oil, adaptogens, and an effective dose of functional mushrooms.