Articles Tagged with ''mushrooms''

Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

Consumers are turning to beverages that support mood, focus, and cognitive health. Functional ingredients and indulgent flavors are converging to deliver both mental wellness and sensory satisfaction.

Laird Superfood expands beyond plant-based with a dairy-powered Protein Coffee featuring whey, milk protein and lion’s mane mushroom. The powdered blend delivers 10g of protein per serving and targets muscle recovery, satiety and cognitive support.

ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.

Laird Superfood has updated its Creamer with Lion’s Mane using organic coconut milk and organic vanilla extract. The refrigerated line now includes a caramel option and debuts packaging made with post-consumer recycled plastic.

Immunity is now a daily wellness priority, fueling innovation across gut health, clean label, protein, and functional beverage categories. As Gen Alpha reshapes expectations, brands are racing to deliver multi-benefit products that blend science, flavor, and immune-support functionality.

Top North American growers, suppliers and brands have launched the Functional Mushroom Council to strengthen quality standards and boost scientific understanding of functional mushrooms. With the category projected to surpass $2 billion by 2025, the new coalition plans to drive research, transparency and innovation across the rapidly expanding market.

Coffee innovation continues to heat up as brands blend protein, mushrooms and better-for-you ingredients into the cold and ready-to-drink space. From Bulletproof’s High Protein Iced Coffee to Daily Harvest’s cleaner PSL, functionality meets flavor in every sip.

Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.

As consumers seek mental wellness and sustainable nutrition, brands are turning to these versatile ingredients for their functional and sensory appeal.