Items Tagged with 'data based marketing'

IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, announced the appointment of Kirk Perry, Google’s president of global client & agency solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an advisor to the company and member of the board of directors.

While attending the 2019 IRI Growth Summit in Denver, I learned that IRI is making artificial intelligence (AI) and machine learning enhancements to its suite of data and analytic tools.