data based marketing - Page 1

Items Tagged with 'data based marketing'

ARTICLES

IRI Names Google Executive, CPG Advertising Leader as Next President and CEO

Kirk Perry to take on new role in mid-May

March 31, 2021

IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, announced the appointment of Kirk Perry, Google’s president of global client & agency solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an advisor to the company and member of the board of directors.

New Report to Help Food Brands Anticipate Fast-Changing Culinary Preferences

Leveraging an AI-Powered food trends and prediction platform, Tastewise analyzed billions of social media posts and photos, restaurant menus, reviews and recipes to reveal the latest trends

September 25, 2019

Using AI, Tastewise goes beyond simply knowing which foods are currently trending, to understanding why they’re trending, giving food brands critical insights and more lead time to prepare for the future market demands.

Artificial Intelligence, Machine Learning + Product Innovation

Startup culture, data technology to transform product development

Nick Roskelly, Executive Editor New Media/Business

Nicholas Roskelly

May 8, 2019

While attending the 2019 IRI Growth Summit in Denver, I learned that IRI is making artificial intelligence (AI) and machine learning enhancements to its suite of data and analytic tools.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

Items Tagged with 'data based marketing'

ARTICLES

IRI Names Google Executive, CPG Advertising Leader as Next President and CEO

New Report to Help Food Brands Anticipate Fast-Changing Culinary Preferences

Artificial Intelligence, Machine Learning + Product Innovation

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.