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Home » Keywords » data based marketing

Items Tagged with 'data based marketing'

ARTICLES

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IRI Names Google Executive, CPG Advertising Leader as Next President and CEO

Kirk Perry to take on new role in mid-May
March 31, 2021
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IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, announced the appointment of Kirk Perry, Google’s president of global client & agency solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an advisor to the company and member of the board of directors.
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New Report to Help Food Brands Anticipate Fast-Changing Culinary Preferences

Leveraging an AI-Powered food trends and prediction platform, Tastewise analyzed billions of social media posts and photos, restaurant menus, reviews and recipes to reveal the latest trends
September 25, 2019
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Using AI, Tastewise goes beyond simply knowing which foods are currently trending, to understanding why they’re trending, giving food brands critical insights and more lead time to prepare for the future market demands.
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Artificial Intelligence, Machine Learning + Product Innovation

Startup culture, data technology to transform product development
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Nicholas Roskelly
May 8, 2019
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While attending the 2019 IRI Growth Summit in Denver, I learned that IRI is making artificial intelligence (AI) and machine learning enhancements to its suite of data and analytic tools.
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

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  • Tart Cherries Food & Beverages
    Sponsored byU.S. Tart Cherry Industry

    Tart Cherry Innovations are Rapidly Growing as More Shoppers Seek out the U.S. Grown Superfruit

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US Foods’ Hilltop Hearth Pub Grain Hamburger Bun Addresses Operator Needs, Consumer Sustainability Interests

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Ingredients that Boost Desirable Flavors, and Cover Undesirable Ones

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Prepared Foods’ 20th Annual Spirit of Innovation Food + Beverage Awards

Prepared Foods Natural & Organic Webinar


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Events

July 28, 2022

It’s Only Natural! Natural, Organic Food, Beverage Options Continue to Grow with Clean Label Appeal

Consumer surveys conducted by Innova Market Insights during the past two years demonstrate a range of perceptions regarding natural and organic. In the 2020 Innova Health & Nutrition Survey, consumers most associated the concept of “clean” labeling/eating with natural and organic ingredients, as well as no additives/preservatives.

August 9, 2022

Prepared Foods' 20th Annual Spirit of Innovation Awards

They’ve made new products—now join us as they make history!  Prepared Foods’ 20th annual SOI program will honor six food and beverage companies for new products demonstrating excellence in consumer insights, R&D teamwork, cross-functional execution and overall innovation.

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Poll

Favorite Products: May 2022

Which is your favorite new food & beverage product introduction from the past 30 days?
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Products

Accelerating New Food Product Design and Development, 2nd Edition

Accelerating New Food Product Design and Development, 2nd Edition

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