Alternative proteins, which include cultivated, plant-based, and fermentation-derived proteins, represent an opportunity to reduce risks and improve the efficiency of meat production, while offering consumers the meat-eating experience they crave. Rethinking how meat is made can decrease emissions, protect human health, ensure food security for all, and maintain and improve biodiversity. Good Food Institute is calling on governments around the world to invest $10 billion each year in R&D and commercialization to deliver the full benefits of protein diversification.

With more than 100,000 internet searches per month for “vegan recipes” and “vegetarian recipes”, it’s clear there is high demand for plant-based meals. The survey found that 52% of adults are vegan-curious and illustrated consumers’ desire for time-saving solutions to preparing plant-forward dishes. In fact, 56% of adults said they want shortcuts to plant-based meals.