The brand adds two functional beverages to its growing RTD portfolio. The launches reflect rising demand for multifunctional drinks beyond traditional energy and hydration.
Consumers are turning to beverages that support mood, focus, and cognitive health. Functional ingredients and indulgent flavors are converging to deliver both mental wellness and sensory satisfaction.
Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.
G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.
This proprietary botanical blend of spearmint and green tea extracts works while users sleep, providing them with post-sleep benefits for sharper cognitive daytime performance.
Magnesium, known for its role in muscle relaxation and stress relief, is increasingly being added to functional drinks and sports recovery products. Blends combining magnesium, potassium, and sodium target hydration, relaxation, and post-workout recovery.
IntelliRise features a blend of functional mushrooms and adaptogenic plants, including lions mane mushroom (Hericium Erinaceus), cordyceps mushroom, Rhodiola Rosea, and Korean panax ginseng.
New white paper examines cognitive health, benefits of Nutrition21 LLC’s nootropic nooLVL® ingredient
March 12, 2024
Nutrition21, LLC, an Everwell Health company, shared new insights into the cognitive health category and noted that the sector is poised to be one of the fastest growing health areas of the year.