Kyowa Hakko USA is excited to announce the launch of CENTR Enhanced sparkling water, a functional beverage with a blend of nootropic and adaptogenic ingredients that includes its Cognizin® citicoline.
The new functional beverage is being recognized at the upcoming Natural Products Expo West trade show as a NEXTY Finalist for “Best New Functional Food or Beverage.” CENTR Brands Corp., San Francisco, launched the product—its first outside the CBD category—in response to overwhelming consumer demand for nootropics shown to support brain health, like Cognizin®.
"CENTR Enhanced is the perfect solution for anyone looking to boost their cognitive abilities," said CENTR CEO Arjan Chima. "Whether you're a student studying for exams, a professional looking to improve your focus at work, or someone just looking to stay sharp, the ingredients inside CENTR Enhanced can help. Our hope is that consumers will incorporate CENTR Enhanced into their daily routine."
Cognizin® is Kyowa Hakko’s branded form of citicoline, a clinically proven brain health nutrient and nootropic that has been shown to support comprehensive brain health.* It is currently available in more than 200 product on the market globally.
“Our number one goal is to get Cognizin® into the hands of more consumers, and that’s why we’re so excited about this partnership,” said Karen Todd, MBA, RD, Vice President Global Brand Marketing, Kyowa Hakko USA, Inc. “We’ve put in the work through numerous rigorous human trials to affirm that Cognizin® does what we say it does, and we are so proud that CENTR Brands recognizes this clinical proof.”
CENTR Enhanced is initially available on the brand’s website with thousands of retail locations coming soon.
Winners of the NEXTY Awards will be revealed on March 1 on the Natural Products Expo West virtual platform. Both Kyowa Hakko (booth 3870) and CENTR Brands (booth 2780) will also be attending the Natural Products Expo West trade show starting March 9 in Anaheim, Calif. Attendees can sample CENTR’s new enhanced water at either booth.
About Kyowa Hakko USA
Kyowa Hakko USA is the North & South American office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing, and marketing of pharmaceuticals, nutraceuticals, and food products. For more information, visit www.Kyowa-USA.com.
About CENTR Brands Corp.
CENTR Brands Corp. is one of North America's leading functional wellness beverage companies. The Company develops and markets non-alcoholic, functional beverages and powders for the global market. The Company produces CENTR and CENTR Sugar Free, both sparkling, low calorie CBD beverages; CENTR Instant, a family of on-the-go, adaptogen-based CBD powders; and CENTR Enhanced, a refreshing, ZERO calorie, non-CBD, nootropic and adaptogen sparkling water incorporating a variety of science-backed ingredients. For more information on CENTR Brands visit www.findyourcentr.com.