Obvi, maker of clean collagen and efficaciously sourced health-boosting supplements, launched Cotton Candy Flavored Supper Collagen Protein Powder and new Beauty Sleep.

The recent explosion in consumer interest in health has led to a substantial jump in demand and sales of better-for-you foods and beverages. And, as consumers seek products with ingredients that can deliver added benefits for immune system health, they are expressing their preferences for natural solutions. Plant-based protections and remedies are an undeniable part of this trend.

LIFEAID Beverage Co., maker of functional beverages sold in both can and powder form, introduced its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID's recently launched line of powdered beverages and is the brand's first to address another daily activity all consumers have in common: resting and recharging.

Kemin Industries announced the publication of a clinical study on Kemin Human Nutrition and Health’s DailyZz™ sleep ingredient. Michael Grandner, Ph.D., an internationally recognized expert on sleep and health and director of the Sleep and Health Research Program at the University of Arizona Health Sciences, led the study.

Kemin Industries introduces DailyZz™, an ingredient containing a propriety blend rich in naturally occurring polyphenols for safe and natural nightly sleep.