Fields Good, a new functional cookie brand founded by Ashley Fields, daughter of Debbi Fields (founder of Mrs. Fields Cookies), and Kim Anderson, debuts today with three ready-to-eat cookies designed to support focus, protein and sleep without sacrificing taste or texture. Backed by a $1.8 million pre-seed round led by Female Founders Fund, the brand introduces a new kind of cookie: one that delivers the nostalgic, homestyle experience people love, with smart ingredients designed for how they want to feel. 

A second-generation baker, Ashley Fields has spent her career building consumer brands and saw a clear gap: many "better-for-you" snacks prioritize function over flavor, while more indulgent options offer short-lived enjoyment. Fields Good exists to deliver both. Fields spent more than two years and thousands of recipe iterations developing the Fields Good lineup, with a single non-negotiable: the functional ingredients had to disappear into the cookie.

Fields Good launches into a moment of historic wellness spending. Americans alone spend more than $2.1 trillion on wellness annually, and the global category has doubled in the last decade, according to the Global Wellness Institute. Consumers are stacking new priorities, from sleep and protein to focus, longevity, and GLP-1s, into ordinary days alongside the foods they love. Fields Good is built for that consumer: someone who wants a treat, and wants it to count for something.

Debut offerings include:

- Focus Cookie: Decadent chocolate with just enough espresso to deepen the richness in this soft-baked cookie, finished with a touch of sea salt. Made with brain-supporting ingredients including 3g of creatine and 250mg of clinically-studied Cognizin citicoline, our Focus Cookie supports improved focus and attention.

- Sleep Cookie: Old-fashioned oats, warm spice, and plump raisins make for a soothing, cozy flavor. Made with 250mg of L-theanine to help you rest and relax.

- Protein Cookie: Classic, craveable peanut butter with a soft, bakery-style texture. Packed with 10G of protein and 4G of fiber. 

The brand raised $1.8 million in pre-seed funding led by Female Founders Fund. Fields Good will use the capital to scale its direct-to-consumer business, expand into TikTok Shop and Amazon, and build toward national retail distribution. This investment allows Fields Good to do what it set out to do from day one: reimagine America's most nostalgic treat into something that meets how consumers live today without compromising on taste, texture or feeling.