V8 Energy is introducing Yuzu Lemon, pairing tea-based caffeine with electrolytes and a fruit and vegetable blend. The launch reflects growing interest in hybrid energy-hydration beverages and globally inspired citrus flavors.
siggi’s is expanding its seasonal skyr program with Tropical Yuzu, featuring the fast-rising citrus ingredient blended into a high-protein yogurt base. The launch reflects how brands are using limited-time flavors to test emerging ingredients while maintaining clean labels and familiar formats.
Brands that balance nostalgia with innovation will win. Consumers are craving foods that feel familiar but deliver something new. Brands that help people reconnect with the past—while creating products future generations will remember—are best positioned to lead.
Monster Energy’s F1 collab hits the US with Lando Norris Zero Sugar. A crisp yuzu melon flavor and limited availability make this one fast-moving launch.
The bold new flavor—featuring real yuzu from Japan and mandarins from California—launches online and at Momofuku Noodle Bar with limited-time dishes inspired by the citrusy, summer-ready drink
The eye-catching shades – including red, orange, yellow, green, blue, and purple options – will give attendees the chance to see how color shapes product appeal and influences the tasting experience.
T. Hasegawa researches how flavors transition from emerging trends to mainstream “must haves”
May 3, 2024
Each month, California-based flavor manufacturer T. Hasegawa USA publishes a report detailing emerging consumer trends in CPG food / beverage and foodservice menus.
Sensegen uses IFT 2023 to launch bio-based Exotic Flavors collection
July 12, 2023
Sensegen has created a range of captivating flavors for food and beverages. The collection features six unique exotic true-to-fruit flavors: lychee, guava, papaya, yuzu, dragon fruit, and violet.
New varietals coming to the forefront present great growth opportunities for citrus, especially when coupled with consumers' shift toward food and beverage exploration. In fact, recent market research predicts that the North America citrus flavors segment will have a CAGR of 3.84% during 2022-20271.
Brand responds to consumer desire for new energy drink flavors
May 17, 2023
Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.