Benefiting from its refreshing character and better-for-you positioning, citrus-based flavors are a top consumer taste preference and will be a driving force of market-leading innovation in the years ahead. More complex and exciting citrus flavor profiles will continue to evolve as new products embrace in-demand flavors with exotic flavors yuzu, key lime, and blood orange growing in launches. 

Each year, a Trends Council of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing brands. Here is a list of the council's top 10 trends for 2022...

A survey of January 2021 launches including coconut milk caramels, ready to drink beverages and a zero sugar vodka.