New consumer research from Kerry reveals that botanical extracts generate several emotions with consumers—including energy, excitement, creativity and fun.  The research, which uncovers the psychology behind botanical preferences and the perceived benefits consumers derive from consuming botanical food and beverages, examined 44 emotions that consumers associate with botanical extracts. 

The Pulp brand has made its big debut in the U.S. with Planet Pulp.

Energy drinks are certainly not listless in terms of new product development, and beverage makers are taking proactive stances to address the controversy.