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Kerry research explores top emotions associated with botanical extracts and flavors
June 15, 2021
New consumer research from Kerry reveals that botanical extracts generate several emotions with consumers—including energy, excitement, creativity and fun. The research, which uncovers the psychology behind botanical preferences and the perceived benefits consumers derive from consuming botanical food and beverages, examined 44 emotions that consumers associate with botanical extracts.
Energy drinks are certainly not listless in terms of new product development, and beverage makers are taking proactive stances to address the controversy.
Formulations promoting brain and nervous system health have been largely applied in baby food and formula products; however, there has been an increased focus on adult food and drink products making these claims in the past few years.