Everything Bagel—As Bread

Bimbo Bakeries USA, Horsham, Pa., extended its Thomas’ Breads line with a new Everything Breakfast Bread variety at a suggested retail price of $4.79.

Bimbo says the new nationwide offering “is the perfect choice for savory fans with all the flavor of an everything bagel baked into a convenient loaf of bread with 110 calories per slice.” Each loaf contains 14 slices and officials add that each bite features a combination of garlic, onion and poppy seeds.

Hot Honey

Campbell Soup Company extended its Snyder’s of Hanover brand with new, limited-time Hot Honey Flavored Pretzel Pieces. The pretzels are available in spring and summer for a suggested retail price of $4.79 per bag.  

Said Snyder’s “Fifty-one percent of consumers want snacks to be something they already know they like with a little twist, and social conversations about spicy honey have increased by 25.05% over the past year, which is exactly why Snyder’s of Hanover combined sweet honey and spicy chili heat with its beloved salty pretzel.”

Sourdough Spin 

Calise Bakery, Lincoln, R.I., took its original and best-selling Bulkie (sandwich) Rolls and added a spin:

Sourdough Bulkie Rolls. Calise Bakery Sourdough Bulkie Rolls come six per package for a suggested retail prices of $4.49.

“Given the popularity of our Sourdough Italian Round Bread and classic Bulkie Rolls, we can’t wait for our customers to get a taste of the best of both worlds,” said President Michael R. Calise. “Our Sourdough Bulkie Rolls are the ultimate addition to your favorite stacked sandwiches or juicy burgers fresh off the grill.”

Now Buttery-er

Mondelēz International, Inc., Chicago, extended its RITZ brand with limited-edition Buttery-er Flavored Crackers “to redefine indulgence for snacking enthusiasts nationwide.” In conjunction, Mondelēz partnered with jewelry designer Greg Yüna to create a 24-karat solid gold bar in the shape of a stick of butter, valued at approximately $100,000. It offered fans who “Live Buttery-er” a chance to win it.

The limited-edition RITZ Buttery-er Crackers, with an SRP of $4.29, debuted at retailers nationwide starting April 29, 2024.

Top Consumer Choice

Campbell Soup Co., Camden, N.J., extended its Pepperidge Farm brand with a new Lemon Blueberry Flavored Swirl Bread, with a SRP of $4.69.

“As fresh bakery products continue to increase in popularity for breakfast occasions and the demand for lemon and blueberry breakfast options increases, the newest Swirl bread is a welcome addition,” said Campbell Soup. “In fact, in testing, Lemon Blueberry was the top consumer choice for the next flavor of Pepperidge Farm Swirl bread.”

High Protein, Low Carb

Crisp Power Inc., Hauppauge, N.Y., introduced a namesake line of three protein pretzels with 28g of plant-based protein and only 6g of net carbs per 1.75oz package. Varieties include Everything, Sesame, and Sea Salt.

The pretzels feature a blend of proteins from grains and legumes and deliver all the essential amino acids, the company says. With high bioavailability, the product also earned FDA’s recognition as a "Good source of protein" in the diet. The baked pretzels also are sugar-free, high in fiber (36% of DV per pack), and free from artificial colors or flavors.

Targeting Different Tastes

In advance of summer and grilling season, Flowers Foods, Thomasville, Ga., extended its Nature’s Own line with four offerings: a Keto Soft White Bun, Small Loaf Homestyle White and Ancient Grain, and Perfectly Crafted Flatbreads.

Crafted for those embracing a keto lifestyle, the Nature's Own Life Keto Soft White Bun offers just one net carb per serving. Nature's Own Small Loaf—in Homestyle White and Ancient Grain Varieties—is a smaller loaf with 12 slices so smaller households can minimize waste. New Nature's Own Perfectly Crafted Flatbreads come in two flavors: white and garlic. Designed for versatility, these thicker, artisan-style flatbreads boast a soft texture that's easy to fold for everything from pizzas to sandwiches, says Flowers.

"Our research shows expanding the range of product choices enables us to engage new consumers who crave a selection of delicious, straightforward options crafted with wholesome ingredients," said Krystle Farlow, director of brand management for Nature's Own.