Consumer research conducted by Innova Market Insights consistently shows that consumer definitions of natural and of clean label are very similar. Furthermore, many consumers believe that natural products also are organic.
Natural and organic food brands, retailers, and consumers are in danger of finding unregulated and unlabelled GMOs in their shopping carts
February 5, 2021
In an article published on Jan.28, 2021 in Nutrition Business Journal, synthetic biology ("synbio") was identified as a major threat to the North American supply of food and supplements at grocery stores. In particular, natural and organic food brands, retailers, and consumers are in danger of finding these unregulated and unlabelled GMOs in their shopping carts.
With growing demand for environmental improvement, food companies seek to improve supply chain sustainability from the farmer to the consumer
January 19, 2021
From January 19 through March 19, the United Soybean Board (USB) is teaming up with partners from Soylent and DuPont Nutrition & Biosciences (DuPont) that will be participating in a pilot program to market their products and ingredients as being made with Sustainably Grown US Soy.
Lawsuit argues there is no evidence that current labels mislead consumers
October 14, 2020
The Good Food Institute and Animal Legal Defense Fund filed a lawsuit on behalf of Tofurky challenging a Louisiana law that would impose fines of up to $500 per day for every plant-based meat product marketed or sold with terms like “burger” and “sausage” on their labels. The terms would be illegal even with clear modifiers such as “vegan,” “veggie,” or “plant-based” on their labels. The challenged law became effective on October 1, 2020.
Certification adds further criteria to ensure soil health, animal welfare, and social fairness, making it the highest standard for organic agriculture
August 12, 2020
The Regenerative Organic Alliance (ROA), a group of experts in farming, ranching, soil health, animal welfare, and fair trade, announced that the Regenerative Organic Certified™ (ROC™) certification standard for food, fiber, and personal care products has completed its pilot phase and is now open for general certification. Additionally, the ROA is thrilled to announce the availability of the first ROC products in the marketplace.
FoodCalc’s Assisted Virtual Analysis guides users through the process of creating FDA-compliant nutrition labels
June 24, 2020
Food manufacturers can quickly and easily create a nutrition label using the LabelCalc nutrition facts label maker—now with a virtual assistant. Assisted Virtual Analysis (AVA) guides users through the process of creating FDA-compliant nutrition labels.
Feed Your Mind is a new outreach program that aims to increase consumer awareness and understanding of genetically engineered foods
May 22, 2020
GMO is a common term used by consumers to describe foods that have been created through genetic engineering. While GMOs have been available to consumers since the early 1990s and are a common part of today's food supply, research shows consumers have limited knowledge and understanding about what GMOs are, why they are used, and how they are made.
Research suggests 84% of consumers more likely to buy food products displaying REAL Eggs seal
February 21, 2020
As consumers continue to demand authenticity and transparency in the foods they buy, the American Egg Board (AEB) released new research showing the new Made with REAL Eggs® certification seal reinforces positive brand perceptions and encourages purchase.
Certification lets consumers know animals are raised outdoors on pasture in accordance with the highest animal welfare standards
December 31, 2019
Consumer Reports has rated Certified Animal Welfare Approved by AGW as the only "highly meaningful" label for farm animal welfare, outdoor access and sustainability--and the only animal welfare certification in which they have confidence.