Misunderstood Food Date Labels Create Consumer Confusion, Waste
New IFIC survey reveals how misinterpretation of food date labels contributes to an estimated 20% of household food waste
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Millions of Americans rely on food date labels to make decisions about what is safe to eat—and what gets thrown out. But new research from the International Food Information Council (IFIC) reveals that these labels may be doing more harm than good when it comes to preventing food waste.
The IFIC Spotlight Survey: Americans’ Perceptions Of Food Date Labeling, dives into how US consumers interpret phrases like “Best by,” “Use by,” and “Best if used by.” Nearly half (48%) of respondents correctly believe these labels signal when a product begins to decline in quality. Another 29% see them as an indication of food safety risk, while 17% interpret them as the exact day the food should be discarded.
“Consumers are trying to do the right thing when it comes to keeping themselves and their families safe,” said Wendy Reinhardt Kapsak, MS, RDN, IFIC president & CEO. “But when they cannot tell the difference between quality and safety, food that is perfectly fine to eat may end up in the trash. This confusion is not just a household inconvenience—it is a public health and sustainability issue."
This confusion plays out in daily behavior. More than 1 in 3 Americans (36%) say they discard food without assessing it once the “Best if used by” date has passed. While 54% report evaluating the food first, the criteria they use remain inconsistent and unclear.
Confidence in labels is also low. Only 29% of Americans said they have high confidence in the accuracy of food date labels, while the majority (52%) reported medium confidence, and 19% had low or no confidence at all.
“Labeling should be helpful and easy to understand, not misleading,” said Tony Flood, IFIC Senior Director of Food & Ingredient Safety. “If 71% of Americans don’t fully trust the information printed on their food, we’ve got work to do. A consistent, science-backed approach to date labeling could reduce unnecessary waste and improve trust.”
This misunderstanding is not trivial. According to the US Department of Agriculture, misinterpretation of food date labels contributes to an estimated 20% of household food waste. That is an alarming statistic at a time when 13.5% of American households—nearly 47.4 million people—experience food insecurity, including over 12 million seniors.
Generational differences in how food date labels are interpreted further complicate the issue. Younger adults (18–45) are more likely to treat food dates as safety deadlines and discard food immediately. Older adults (65+) more often assess food before tossing it, possibly due to greater food handling experience or cost-consciousness.
When asked which labeling term they would most like to see standardized across all packaged food and beverage products, Americans favored:
· “Best if used by” (21%)
· “Use or discard by” (16%)
· “Expires by” (15%)
· “Best quality if used by” (14%)
· “Discard by” (11%)
“Consistent and clear labeling, paired with ongoing consumer education, is critical to empowering Americans to make smart food decisions,” said Kapsak. “With better guidance and clearer language, we can reduce waste, stretch food budgets, and ultimately protect public health.”
Interested in learning more about how consumers understand date labels and food waste? Catch the conversation during the IFIC Expert Webinar: Best By, Use By, Toss? Solving The Date Label Dilemma on Thursday, June 26, 2pm ET, featuring insights from IFIC Senior Director, Tony Flood and Dr. Norbert Wilson, Duke University. Each IFIC Expert Webinar is free and provides opportunities for audience questions.
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