Good Culture®, the brand that helped shift the dairy aisle with its clean label cottage cheese and probiotic sour cream, launched Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combining the efficacious probiotics in cultured kefir with functional ingredients like turmeric, matcha, chaga, and collagen, mark the next chapter for the cultured foods brand.

Rich in probiotics and protein, kefir is a unique cultured dairy product that tastes like a tart, refreshing drinkable yogurt. Good Culture's gut shots start with a base of pasture-raised kefir that supports digestive health and boosts immunity, while rebalancing gut flora and improving digestion for superb wellness. The 50 billion live and active cultures are what give Good Culture's kefir its gut-friendly strength. Good Culture's newest star is lightly sweetened with sweet potato juice and coconut sugar (lower glycemic index) and contains no synthetic hormones, preservatives, gums, nor anything artificial. These wellness shots also come loaded with functional superfood ingredients like turmeric, collagen, matcha, and chaga.