Twinkies Cereal replicates the distinctive taste and familiar oblong shape of the golden-colored snack cake, delivering sweetness in every bite. Twinkies fans can find the new cereal on grocery store shelves nationwide starting in late December.

Both Classic and Banana flavors of the pre-packed deep-fried Twinkies – found in the freezer aisle – are battered and flash fried before they’re frozen.

The product will be available in grocery stores and other mass retailers later in the year.

Hostess Brands and Sony Pictures have teamed up for a collaboration of epic proportions to celebrate the July 15, 2016 theatrical release of Ghostbusters, with a limited edition flavor and packaging on store shelves.

Hostess Brands says it is going out of business, closing U.S. plants that make Twinkies and Wonder Bread and laying off all of its 18,500 workers.

Hostess Brands is hoping to cut its high costs as it heads back into bankruptcy protection for the second time in less than a decade.