Post Consumer Brands and Hostess Brands, LLC teamed up again to bring the iconic Twinkies™ brand to the cereal aisle. The new Post Hostess™ Twinkies™ Cereal is a new way to enjoy the well-known snack cake in cereal form.
Twinkies Cereal replicates the distinctive taste and familiar oblong shape of the golden-colored snack cake, delivering sweetness in every bite. Twinkies fans can find the new cereal on grocery store shelves nationwide starting in late December.
The iconic Twinkies snack cake, which has been around for nearly 90 years, has made its mark on pop culture through major milestones in American history. From its birth during the Great Depression to being included as a great American keepsake in the 1999 National Millennium Time Capsule, the Twinkies snack cake is an irresistible icon. Considering the outrage spurred in 2012 when Twinkies ceased production and their much-celebrated comeback in 2013, it's no surprise that Twinkies rank highest in consumer loyalty among Hostess brands.
Post Hostess™ Twinkies™ Cereal is the latest collaboration between Post Cereals and Hostess Brands, joining a family of other cereal offerings, including Post Hostess™ Honey Bun and Donettes™ Cereal.