The Pelican brewing team introduced new seasonal beverage hailed for its complex, rounded fruit, spicy aromatics, subtle malt aroma and bright tart finish. The beer will be available in November on draft only at Pelican brewpubs and specialty retail partners.

City Lights Board of Directors Chairman Bob Mikulay stated, "We are both proud and humble that people have so positively embraced our beers, our culture and our brand. Our team is passionate and laser-focused to provide quality, balanced and delicious craft beers."

The unique milk stout will once again be available starting in early February at Cincinnati, Dayton, Lexington, Louisville, Nashville and Columbus-area Kroger markets for a limited time.

New Holland will remain independent and will continue to manage all other business functions for its beers.

While 61 % of US consumers aged 22+ drink beer, only 17 % drink craft, and only 10 % of beer drinkers consider craft beer easy to find.

Recent years saw a boom in the craft beer segment of the alcoholic beverage category; even in the midst of an overall down beer market in 2010 (sales dipped 1% vs. 2009), sales of craft beers grew a solid 11% by volume and 12% in dollars.