This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
PEBBLES™, officially licensed from Warner Bros. Consumer Products, is introducing three new ways to enjoy breakfast with new PEBBLES Shake Ups! Cocoa Explosion, PEBBLES Shake Ups! Sweet & Salty and Marshmallow Cocoa PEBBLES.
Over the past decade, 3 of the 4 breakfast-type foods with the fastest growing popularity were healthy, portable snacks such as cereal bars, according to according to the report Nutritional and Cereal Bars in the U.S., 4th Edition by market research publisher Packaged Facts.
Ready-to-eat (RTE) cereal makers channeled their inner Mark Twain in 2012, as in “the reports of my death have been greatly exaggerated,” with the category celebrating a comeback year on the new products front.
Cereal bars have come under increasing scrutiny in recent months, as studies have criticized the products as full of sugar, fat and calories. However, many of these same bars are positioned as healthy, with such nutritious attributes as whole grains, nuts and dried fruit. How are manufacturers responding to the criticism, while keeping consumer needs and demands at the forefront?
Cereal Bars Target Health and Convenience William A. Roberts, Jr., Business Editor/New Media Editor The cereal bar category has seen something of a shift away from its natural and