General Mills Foodservice, Minneapolis, is helping K-12 school foodservice program spice up their à la carte offerings. This November saw the business introduce CinnaFuego Toast Crunch Cereal Bars. Officials say the 1oz equivalent grain cereal bars offer an on-trend “sweet heat” snack.
New Pebbles Shake Ups! breakfast snacks are available in two varieties
January 27, 2022
PEBBLES™, officially licensed from Warner Bros. Consumer Products, is introducing three new ways to enjoy breakfast with new PEBBLES Shake Ups! Cocoa Explosion, PEBBLES Shake Ups! Sweet & Salty and Marshmallow Cocoa PEBBLES.
Growing popularity of nutritional snack bars fuels transformation of breakfast
August 25, 2015
Over the past decade, 3 of the 4 breakfast-type foods with the fastest growing popularity were healthy, portable snacks such as cereal bars, according to according to the report Nutritional and Cereal Bars in the U.S., 4th Edition by market research publisher Packaged Facts.
Ready-to-eat (RTE) cereal makers channeled their inner Mark Twain in 2012, as in “the reports of my death have been greatly exaggerated,” with the category celebrating a comeback year on the new products front.
Cereal bars have come under increasing scrutiny in recent months, as studies have criticized the products as full of sugar, fat and calories. However, many of these same bars are positioned as healthy, with such nutritious attributes as whole grains, nuts and dried fruit. How are manufacturers responding to the criticism, while keeping consumer needs and demands at the forefront?